pay-per-click

let’s power up your online presence

Time to ditch those old batteries. They’re leaking acid, and we’ve got a fresh set ready to pop in and supercharge your online advertising campaign and achieve ridiculous growth. Gear up for an instant boost in results and return on investment (ROI) with our comprehensive, data-driven Pay-Per-Click (PPC) solutions.

why let a shplum run your pay-per-click ads?

our PPC experts
go way back

Our PPC professionals have been doing this since the dawn of time (or since the dawn of… PPC). We’ve launched and managed a ton of successful campaigns on Google Ads and all the social media networks, and we’ve stayed ahead of all of the everchanging PPC trends, tools, and best practices – because if you’re spending money on ad campaigns, we just so happen to want them to be successful!

we play
your way

We want to make sure our PPC strategies are tailored to your specific business needs and your ads reach the right people at the right time. Even within the same industry, your target is still going to look a little different than the other guy’s. So before we throw the darts, we’re going to strategize. We’re going to learn your industry’s standards and become real friendly with your target audience. And then the results are going to be pretty great, because we’re really good at darts.

we save
money

Who wants to waste precious dollars on ineffective ads? Not us! So we treat it more like a science experiment instead of a guessing game. We’ve got to be meticulous when it comes to PPC ad campaigns, because we want to achieve the best results without making you spend more than you need to.

we love
numbers!!!

We like to let the numbers do the talking, because they’re way more convincing than our charm and good looks, but also because we’re just obsessed with numbers. Seven. Thirty-five. Beautiful. Anyway, our PPC experts will analyze and monitor your campaign performance, let data insights tell us how we’ll optimize your ads and improve overall effectiveness. Then, we’ll test and tweak your campaigns until – Boom. Look at that hole in the roof. Must’ve been your ROI.

we’re ahead of
the competition

We don’t just keep up with the Joneses. We go to their parties. And then we just so happen to throw bigger, better parties. When it comes to PPC, we obsessively dig into your competitor’s strategies and leverage these insights to create more effective, targeted, and unique campaigns that call for boisterous celebration. Confetti! Cake! Hand me my champagne glass, Martin! It’s time for a toast!

we’re transparent
with results

We’ll tell you the truth. And we’ll package it up in a beautiful little report, decked out with charts and graphs and our favorite… numbers. Our detailed campaign reports give you real insights into your PPC campaign’s performance, which lets you track your investment and see how it’s working. Heck, we’ll go beyond the report and even show you the ins and outs of the campaign itself if you want!

our PPC services

Let’s take your online presence, strap a jetpack to it, and see what happens. Chat with us to learn more about our tailored PPC solutions.

PPC strategy development

We want our PPC strategy to fit your business like a glove. So before we can do anything, we’ve gotta take some measurements – study up on your goals, your target audience, what the heck your competitors are up to. Then we can develop a custom, results-driven PPC strategy that we’re confident will succeed on all the relevant platforms like Google, YouTube, Facebook, Instagram, TikTok, Linkedin, you name it.

keyword
research

You can’t just yell into the void and expect a response. It’s all about using the right words, my friend. That’s where we come in. Our team conducts in-depth keyword research to identify the most relevant and high-converting keywords for your PPC campaigns. So when users are looking for your products or services, your ads will pop up like, “HEY! OVER HERE!” And your customers will go, “WHERE HAVE YOU BEEN ALL MY LIFE!” and it will be so fun and romantic. Like a Nora Ephron romcom.

ad creation + optimization

You can’t be all talk and no play. So we play hard when it comes to your PPC ads. Shplum has a team of clever and nimble creatives who strategize, develop, and create compelling copy, design, and visual content made just for your audience. What’s even more fun is that the job is never done. We’re always fine-tuning and tweaking your ads to improve your click-through rates (CTR), ad quality scores, and conversion rates.

landing page optimization

Because it’s probably not a good idea to invite guests into an empty, abandoned home. They’ll need to feel comfy. Maybe give them a place to sit and chat a while. Offer them some tea. In this case, we’re talking about your website – specifically your landing pages. In order to have an effective PPC campaign, you’ve got to have a solid, up-to-date, and totally stunning landing page that boosts conversions. Our team optimizes your landing pages by implementing persuasive design elements, clear calls-to-action, and seamless user experience. There. We’ve renovated your home. Amazing curb appeal. Splendid interiors. Sold.

bid + budget management

It’s simple. We really don’t want you to spend more money than you need to, and we want to make sure it’s all going to the right places and doing its job. SO, we meticulously manage your bids and budgets to ensure your campaigns are cost-effective and deliver the best possible ROI.

conversion tracking + analytics

We hold ourselves accountable, and we always want to improve. So we implement advanced tracking and analytics to monitor your campaign’s performance and conversions. That way, we can make data-driven decisions when it comes to improving your PPC campaign’s overall effectiveness.

this is how we PPC

more clicks, more bagels

Find out how we increased engagement and drove traffic to a local bagel shop’s online menu through a strategic pay-per-click Facebook campaign driven by dynamic video content.