laguna east

building a national brand

Shplums love the beach (obviously), and we also love when we get the opportunity to get really creative and help build a brand from the ground up – so of course we had to work with emerging brand Laguna East, a beachwear company that specializes in custom, exclusive bathing suits, tops, bottoms, accessories, and beach necessities.

brand strategy

Laguna East’s Founder and CEO approached Shplum with a request to create a logo, launch a website, and kick off marketing campaigns before their grand opening. So we got to work.

logo design

While Laguna East is a New Jersey-based brand, it has national appeal. So, the brand’s aesthetic draws inspiration from the beautiful coasts of both California and New Jersey. We were asked to experiment with minimalist logos that incorporated sun rays, so we tried a few things:
And after some back-and-forth, we ended up with this: a minimalist, sun-kissed logo and selected a beachy color palette to match.

content creation

We wanted to showcase these amazing products, so we collaborated with our talented production partners and worked with local models to capture stunning content for social media and web use.

website design

With content and style in place, we dove into website design and development, building an e-commerce store with BigCommerce.
All of our efforts culminated in a consistent brand identity and direct sales across all platforms, resulting in a loyal network of customers for Laguna East.

see more of our work